From Benetton to Gucci: Is Briatore Closing the Circle at Enstone?

An Italian fashion house becoming title sponsor of a Formula 1 team. No, it is not 1983 – it is 2026. The fashion brand in question is not Benetton but Gucci, and the team being sponsored is not Tyrrell but Alpine.Yet it is hard not to dust off the old French saying l'histoire se répète. Forty years ago, Benetton entered Formula 1 through sponsorship deals with Tyrrell and Alfa Romeo ...